The new Stephen King Book, The Wind Through the Keyhole, is priced at £11.99 in hardback at Amazon.
The Kindle ebook price – and remember, these prices are set by the publishers and are nothing to do with Amazon, and include 20% VAT not levied on print books (literacy is untaxed, electronic literacy IS taxed – where’s the logic?) – is a staggering £10.99.
Given that ebooks have no physical existence, and thus incur no raw material, printing, storage, or transport costs, this price is quite impossible to justify. It is pure profiteering on the part of the publishers, who set the price.
In the US, Apple and a bunch of publishers are in court for setting up what amounted to a price-fixing cartel (with Apple trying to protect/justify its own insanely high 30% slice of the profit pie)– which is illegal. High time the EU followed their example.
If this cartel continues to operate, it will mean that ebooks will never break out of their marketing niche to become mainstream which, I’m certain, is the cartel’s secondary aim (the primary aim being profit).
I have a Kindle 3, bought in the first UK tranche. I love ebooks, but I will NOT pay the same price as a physical book, not ever.